Chobani a top performer among Olympic TV ads

 Resize text         Printer-friendly version of this article Printer-friendly version of this article

A tool measuring the effectiveness of advertising creative has found Chobani’s “Proudly With You” ad to be one of the highest ranking commercials of all 2012 Team USA and London Olympics sponsors.

Ace Metrix scores commercials based on surveys of a representative sample of the U.S. TV viewing audience. The survey considers the commercial’s relevance, persuasion, “watchability,” information and attention. According to Media Post News, Chobani’s ad averaged a score of 594 on a scale of 1 to 950.

The ad explains the dedication and teamwork required to succeed in the Olympics is also practiced at Chobani. Images in the ad show the company’s community of dairy farmers, plant workers and truck drivers who all play a role in producing Chobani yogurt.

Ace Metrix CEO Peter Daboll  said Chobani and other companies with high marks in the survey are able to make an emotional connection with viewers.

Comments (0) Leave a comment 

e-Mail (required)


characters left

T5 Electro Command™

New Holland has further extended the T5 Series appeal to livestock producers with the addition of the Electro Command™ semi-powershift transmission. Two ... Read More

View all Products in this segment

View All Buyers Guides

Feedback Form
Leads to Insight