A tool measuring the effectiveness of advertising creative has found Chobani’s “Proudly With You” ad to be one of the highest ranking commercials of all 2012 Team USA and London Olympics sponsors.
Ace Metrix scores commercials based on surveys of a representative sample of the U.S. TV viewing audience. The survey considers the commercial’s relevance, persuasion, “watchability,” information and attention. According to Media Post News, Chobani’s ad averaged a score of 594 on a scale of 1 to 950.
The ad explains the dedication and teamwork required to succeed in the Olympics is also practiced at Chobani. Images in the ad show the company’s community of dairy farmers, plant workers and truck drivers who all play a role in producing Chobani yogurt.
Ace Metrix CEO Peter Daboll said Chobani and other companies with high marks in the survey are able to make an emotional connection with viewers.