Nobody who pushes a shopping cart through a supermarket anywhere in North American is going to be swayed by some ad hoc coalition trying to tell them, “Food costs less thanks to biotechnology!”
That’s a non-starter, to be generous.
No matter how much spin or how many talking points this or any other group of organizations tries to create, there is one clear and compelling path to sanity with regard to biotechnology: A voluntary, comprehensive labeling program that addresses people’s concerns head-on.
When packages of the staple food products all of us regularly purchase are labeled as “Enhanced with genetically engineered ingredients,” that’s when people will start connecting biotech with food safety.
That can only happen as a result of people’s own food preparation and consumption experience, not by rolling out talking points that miss the mark even more often than they hit home.
The opinions expressed in this commentary are solely those of Dan Murphy, a veteran food-industry journalist and commentator.