Culver’s is expanding its “Thank You Farmers” campaign into its second year. For last year’s campaign, Culver’s donated more than $220,000 to the FFA Foundation nationally, as well as local chapters.
"We were blown away by the success and support for the first year of ‘Thank You Farmers,’" CEO Craig Culver said in a news release. "Our participating restaurants, guests and the agricultural community rallied behind our efforts to give back to those who give us so much. We're even more excited to launch the second year."
As part of the campaign, Culver's "Signs of Gratitude" social promotion will be held through June 13. Guests are invited to share a photo of themselves posing with a thank-you note to farmers on Twitter, Facebook or Instagram using the hashtag #ThankYouFarmers. For every thank-you shared, Culver's will donate $1 to the National FFA Foundation, up to $50,000.
Also new this year is the Scoopie Coloring Contest in which young guests can color one of 12 different farming-themed coloring pages. Twelve winning entries from around the country will be featured in the 2015 Culver's calendar. Proceeds from the calendar will benefit local FFA chapters.
Additional Thank You Farmers support efforts will include:
- Share nights: A percentage of sales from an entire evening will be donated to a chosen FFA chapter in June;
- Scoopie Token and guest donation program: Kids who receive Scoopie Tokens intended for frozen custard or toys can turn them back in as a donation to a local FFA chapter;
- Blue Barn Wall Clings: Guests can donate and write their names on Blue Barn wall clings that will hang in-restaurant for the duration of the campaign;
- In-restaurant special events: Petting zoos, educational days and more will be happening at various participating restaurants across the nation.