Improved website connects farmers, consumers
The dairy checkoff has overhauled its website to increase consumer confidence in dairy, engage advocates and reconnect consumers to agriculture.
The site, which reinforces dairy’s story of “Where Good Comes From,” includes updated content on dairy’s health benefits, plus ways to enjoy dairy through recipes and other methods. Additional content includes a section on common dairy myths, a dairy news section and more visuals, video and articles that tell dairy’s story.
The site helps the dairy industry establish and build a unified image to increase understanding and awareness among consumers, thought leaders and others. It also encourages dairy lovers to speak up on the industry’s behalf.
“DairyGood continues to be a valuable tool for farmers and the industry to help build trust and support for dairy among consumers who are generations removed from our farms and the production of food,” said Paul Rovey, Arizona dairy farmer and chair of Dairy Management Inc. ™, which manages the national dairy checkoff.
Learn more by visiting the DairyGood website or Facebook page or by following DairyGood on Twitter.

MDA schedules 2014 Dairy Farm Mom workshop
Midwest Dairy is hosting an all-expense-paid workshop, Feb. 25-26, in Kansas City to empower a select group of dairy moms to establish or enhance their social media presence. Selected attendees will learn about the most popular social networking tools (blogs, Twitter, Facebook, online communities, etc.) and will share a fun networking experience with other dairy farm moms and dairy ambassadors.

To apply, review the attendee guidelines and submit your application by Monday, Jan. 27 to Sami Carter at or by fax 913-345-0790.

Moms key to building trust among consumers
Moms are today’s core influencers when it comes to building greater trust among American consumers, panelists told members of the American Farm Bureau Federation during the organization’s recent annual convention. Panel members said farmers must engage those influencers.
“First moms, the public, need to know us, like us and then trust us,” said Rita Hechmer, marketing specialist for Ohio Farm Bureau. “It has to be in this order.”
Panel facilitator Judy Rupnow, of Morgan Myers, began the session with consumer research.
 “Researchers tell us the public has concerns about where their food comes from,” she said. “They want to learn more. And while they appear to like farmers, consumers are sometimes concerned that farmers won’t act ethically.”
“Along the way, we forgot to tell the public what we were doing,” Rupnow said. “This created a trust gap but that’s changing.”
As panelists shared their activities they consistently pointed to the importance of moms.

“What we've found at Arizona Farm Bureau is that we must create an environment where we’re building ongoing relationships with our Arizona families and most importantly our moms,” said Communications Director Julie Murphree. “Once they get to know us, especially ‘foodie influencers,’ we try to engage them in all aspects of our activities and programs where we know there's a fit.”
This ongoing engagement is resonating with moms on both sides of the aisle, including farm moms.
“In addition to all the things we do in this area, our biggest initiative is to introduce them to farmers so we can put a face to farming,” said Rebecca French Smith, multi-media specialist with Missouri Farm Bureau. This is done in part by farm mommy bloggers too.”
Chris Magnuson, executive director of operations, news and communications, Illinois Farm Bureau, highlighted Illinois’ Farm Families program. “We’re using farmers for outreach through our website, videos and more and we’re engaged with mommy bloggers.”
Source: America Farm Bureau Federation