Daily Cash Trading on Friday, April 25, 2014





















Comments sought on Dairy Market News reporting changes

For more than 70 years, Dairy Market News (DMN) has been administered by USDA’s Agricultural Marketing Service (AMS). AMS is requesting comments regarding existing reporting guidelines and market coverage of all DMN reporting programs.

Comments should clearly include the commenter’s position on current product specifications, product coverage, or reporting guidelines. Any justification for proposed changes and relevant information to support those views should be included. Due to recent industry requests, AMS is particularly interested in adding and/or adjusting market coverage for selected dairy products. Three key areas of interest are:

• adding market coverage of skim milk powder (SMP)

• including resale prices in market price series

• evaluating lactose mesh size in market price series

A list of individual reports and the general Working Guidelines can be found on the DMN website along with the most recent DMN reports.

AMS analyzes and reviews the market information then publishes reports providing commentary, market highs, lows and “mostly” ranges. Because market information published by AMS is used by industry participants in making informed business decisions, it is imperative that the criteria used and products reported on by DMN are representative of current market conditions. This review will assure DMN reports remain relevant to dairy market participants. Any comment relating to any aspect of market reporting will be considered. Comments should be faxed, emailed, or mailed to either:

• Joseph Gaynor Director, Dairy Market News 1400 Independence Ave., SW, 0231-2977 Washington, DC 20250-0225 Phone: (202) 720-9351 Fax: (202) 720-4844 DMN@ams.usda.gov

• Butch Speth National Supervisor, Dairy Market News 2920 Marketplace Drive, STE 202 Fitchburg, WI 53719-5337 Phone: (608) 278-4152 Fax: (608) 278-4141 DMN@ams.usda.gov.

Comments should be received by May 23, 2014.


Cattle on feed down 1%

Cattle and calves on feed for slaughter market in U.S. feedlots with capacity of 1,000 or more head totaled 10.9 million head on April 1, 1% less than a year earlier. March placements totaled 1.80 million head (1.73 million net), down 5% from a year earlier. March fed cattle marketings totaled 1.66 million, down 3%.

Source: USDA Cattle on Feed report, April 25, 2014


Dairy consumer, producer price forecasts

USDA’s Economic Research Service forecasts consumer dairy product prices will rise 2.5%-3.5% in 2014, about the same as the anticipated increase for all foods either consumed at or away from home. The projections are also unchanged from a month ago.

The Consumer Price Index (CPI) for food measures the average change over time in the prices paid by urban consumers for a representative market basket of consumer goods and services.

March 2014 dairy product prices rose 1.0% from February 2014, and 2.3% compared to March 2013. Dairy product prices rose just 0.1% in 2013, after increasing 2.1% in 2012.

ERS also analyzes and models forecasts for the Producer Price Index (PPI), the average change in prices paid to domestic producers for their output. March 2014 farm-level milk prices rose 2.9% from February 2014, and 33.0% compared to March 2013. March 2014 wholesale dairy prices rose 1.1% from February 2014, and 13.6% compared to March 2013.

According to full-year PPI projections, 2014 farm-level milk prices are expected to rise 5.0%-6.0%, after increasing 7.5% in 2013. Wholesale dairy prices are projected to increase 4.0% to 5.0% in 2014, after increasing 3.5% in 2013.

In 2012, farm-level milk prices declined 8.1%, while wholesale prices dipped 1.6%.


Consumers want more protein, but many don't know recommended daily amount

Consumers say they want more protein in their diets, but 71% of them don’t know the recommended daily amount they should be eating, reports The NPD Group, a global information company.  The high interest in protein – coupled with lack of knowledge about what is healthy – could add up to an opportunity for marketers, according to a new NPD report, Protein Perceptions and Needs.

While the majority of consumers are unsure of the actual daily amount of protein recommended, nearly two-thirds of them believe they meet or exceed the recommended daily amount of protein. Of the 29% of consumers who say they do know the recommendation, the average amount cited is 66g of protein a day. The actual recommended daily amount of protein is 46g for adult females and 56g for adult males, based on USDA guidelines.

Many consumers (64%) say they measure their protein intake by eyeing it, or they are unsure of how to measure it. Consumers cite health websites, doctors and food labels as the top sources of information for recommended daily intake of protein.   


Yoplait spring seasonal flavors are back

Yoplait® yogurt spring seasonal flavors – Yoplait Light margarita and Yoplait Original sweet tea-flavored yogurt – will be available for a limited time.

Yoplait took favorite flavors to sip and turned them into yogurt that can now be enjoyed any time of the day, whether it's a margarita with friends or sweet tea on the porch. The new spring seasonal flavors are available nationally in 6 oz. single-serve cup containers, 4-oz. four-packs and 6 oz. eight-count fridge packs.

Yoplait's first limited-edition yogurts were introduced in the fall of 2012, with pumpkin pie and apple crisp.

For more information and tasty recipes using the Yoplait seasonal flavors, visit www.yoplait.com.