The “It Starts With School Breakfast” campaign empowers students and families to lead change in their schools and communities, increase breakfast awareness and participation, and provide resources to help kids start each day with the fuel they need to succeed.
“Breakfast with healthy foods, including dairy, is crucial,” said Paul Rovey, Arizona dairy farmer and chair of Dairy Management Inc. ™, which manages the national dairy checkoff. “But, research confirms that millions of kids aren’t eating this important meal, and that has a lasting impact throughout their school day.”
Local dairy checkoff staff around the country will kick off the campaign with school events during National School Breakfast Week, March 3-7. Dean Foods is supporting the campaign at retail locations across the country, and also is contributing $100,000 to fund breakfast initiatives at FUTP 60 schools.
To learn more, visit www.StartWithSchoolBreakfast.com.
NPD Group: Consumers lose interest in reading nutrition labels
Changes to “Nutrition Facts” labels probably aren't happening often enough to maintain the interest of U.S. consumer, according to a global information group.
Nutrition Facts labels were put on the back of nearly every food and beverage in stores about 20 years ago, according to The NPD Group. FDA is proposing updates for the Nutrition Facts label to make it more relevant to today’s consumers. But, according to NPD’s ongoing food and beverage market research, consumers read the labels when they first appeared, but as time went on many stopped checking the label for what’s in their food.
Through its National Eating Trends® service, which has monitored the eating and drinking habits of U.S. consumers on a daily basis for more than 30 years, NPD asks consumers their level of agreement with the statement, “I frequently check labels to determine whether the foods I buy contain anything I’m trying to avoid.”
In 1990, after the Nutritional Labeling and Education Act (NLEA) was passed, 65% of consumers completely or mostly agreed with the statement. That percentage decreased to 60% in 1994 shortly before the Nutrition Facts labels began appearing on food packaging, and rose to 64% in 1995 after the labels were on food packaging. Since 1995, the percentages of consumers in agreement have ranged from a high of 61% to a low of 48% in 2013.
“The most likely reason for this decline is that the effort succeeded in educating Americans about what’s in their food,” said Harry Balzer, NPD chief industry analyst and author of Eating Patterns in America. “After all, how many times do you need to look at the Nutrition Facts label on your favorite cereal, or your favorite juice, and any other food you routinely consume?”