The Dairy Calf and Heifer Association (DCHA) announces a renewed focus and vision for its organization.

A strong and sincere commitment has been made to changing a number of things that challenged the prosperity and sustainability of the Association – including eliminating programs and/or services that don’t deliver value and laying the groundwork for new programs and services that will better meet the collective needs of DCHA members.

“The DCHA board of directors have declared 2013 the year to refocus on the core vision and purpose of our organization,” says Jack Banker, calf and heifer raiser and DCHA president.

DCHA seeks to be the industry-leading source of calf and heifer information, providing industry standards for profitability, performance and leadership that will help members improve the vitality and viability of their individual efforts and that of their business.

“This evolution is – and will continue to be – based on strong and passionate feedback we’ve received from DCHA members and the calf and heifer industry segment as a whole,” adds Ed Peck, management director for DCHA. “We are going to work hard to deliver a great value and a stronger future for the organization.”

“Over the upcoming weeks and months, you will begin to see significant changes being made to help drive us back to the core vision of being the leading source of calf and heifer raising knowledge, insights, expertise and camaraderie for the dairy industry,” says Banker. “Our organization is excited about the future and energized for a bright 2014.”

Attendees at World Dairy Expo can get a sneak peak at the new association logo by stopping by booth #905 in the New Holland Trade Center.

For more information or to join DCHA visit:, phone: (855) 400-3242 or email: