As part of February’s “Lactose Intolerance Awareness Month,” the dairy checkoff has created two educational videos to help lactose intolerant consumers – and health professionals who help guide their dietary plans – enjoy dairy without restrictions.
The dairy farmer-founded National Dairy Council® (NDC) videos focus on lactose intolerance symptoms, diagnosis and solutions and offer helpful tips for keeping dairy in the diet. NDC also created a food journal tool that allows consumers to track their dairy intake each day to share with their doctor or other health professional.
Other checkoff-led efforts included a Twitter chat on lactose intolerance with Toby Amidor, a registered dietitian and FoodNetwork.com Healthy Eats blogger. NDC also conducted outreach to other bloggers and health professionals to share dairy-first solutions with lactose intolerant consumers.