Move over cereal and oatmeal – breakfast is on the verge of being transformed into a drinkable product to meet the needs of today’s on-the-go consumers.
According to a report by the Fresno (Calif.) Bee, cereal giants Kellogg and General Mills are working to redefine breakfast by rolling out breakfast drinks.
General Mills has announced that it’s testing a dairy-based breakfast shake, Bfast, which contains the same nutrition, including fiber, protein, vitamins and whole grains as a bowl of cereal and milk.
Kellogg is also jumping on the next wave of breakfast trends with its Breakfast To Go, a milk-based drink that will be available nation-wide last this year.
Breakfast is an important, but often overlooked, part of the day. The Mayo Clinic reports that those who eat breakfast are more likely to control their weight and be more productive through the day. Read more here.