There’s a bull's-eye painted on supersized servings of soda and sugary drinks in New York City, and Mayor Michael Bloomberg is using them for target practice. In his latest health-directed proposal, restaurants, movie theaters, food carts and ball parks would be banned from selling soda and other sweetened beverages in containers larger than 16 ounces, according to this MSNBC report.
While Bloomberg’s proposal may have ruffled feathers among the soda-drinking communities of the city, dairy lovers can rest assured that milk products will be excempt from the proposal. CBS Local reports that the ban wouldn’t apply to beverages with at least percent 50 milk.
Other beverages exempt from the supersized limitation include water, diet soda, coffee, alcohol and drinks with at least 70 percent juice.
Though hotly debated, the proposal is likely to be approved by the city’s Board of Health. Once approved, it could take effect as early as March 2013.
The proposal is Bloomberg’s latest quest to improve the health of his city, including city-wide smoking bans and requiring fast-food restaurants to highlight calorie information on menu boards. On the TODAY Show, Bloomberg said that the city has reduced the rate of childhood obesity by 5 percent in recent years. The city’s life expectancy is now three years greater than the national average.
Milk hasn’t always been exempt from New York City’s battle with obesity. In 2006, the city’s education officials eliminated whole milk from cafeterias in their school district as reported by The New York Times. Just two years ago, education officials also targeted chocolate milk in school cafeterias. Previous attempts to ban chocolate milk in other school districts failed as milk consumption dropped by as much as 75 percent. Read more.
ABC News recently covered the weight-loss advantages of dairy, including a University of Tennessee study that showed the benefits of eating dairy products.
“Eating three servings of dairy daily significantly reduced body fat in obese subjects," the ABC News report said. "If they restricted calories a bit while continuing with the same dairy servings, it accelerated fat and weight loss.”
Sound off: If banning supersized portions of soda and sugary drinks wouldn’t curb obesity, what do you think would help?