Dannon builds momentum with ‘The LEGO Movie’ promotion

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Everything is awesome for the Dannon Company as the yogurt powerhouse partners with “The LEGO Movie” to launch a campaign across California grocery stores.

click image to zoomLego Movie Announced Wednesday, the campaign is a win-win for both Dannon and “The LEGO Movie.”

“In a crowded category, it’s important to draw attention to our product innovations and new offerings. We saw the opportunity to partner with’The LEGO Movie’ as a strategic way to shine a brighter light on this important launch,” Freddy Mino, Dannon’s Shopper Marketing Lead, said in a news release.

The mobile campaign rewards consumers with the chance to win a VIP tour of Warner Bros. Studio, tickets to see “The LEGO Movie,” and autographed movie posters. Click here to learn more.

Though Chobani dominates the Greek yogurt market, Dannon is hot on their heels. Dannon entered the Greek yogurt market in 2007 but only recently has started to aggressively win over consumers with a brand name shift to “Dannon Oikos Greek” and big-dollar advertisements during the Super Bowl. See, “Greek yogurt race heats up.”  

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