Dean Foods launches TruMoo® chocolate milk

DALLAS — Dean Foods announced the nationwide retail launch of TruMoo^®, a better-for-you chocolate milk made with fresh white milk brought to you by regional dairies across the country. TruMoo milk contains just 40 more calories than plain white milk per serving and is made without high fructose corn syrup. To find coupons, TruMoo retailers, and a Switcheroo Calculator that compares TruMoo milk’s nutrition facts to other beverages, visit www.TruMoo.com.

With 15-20 percent less sugar and no high fructose corn syrup, TruMoo represents a win-win solution in the debate over serving flavored milk in schools. It has already received well-deserved nods of approval from parents and school nutrition directors across the nation. The fat-free TruMoo milk served in schools contains only 130 calories per serving and 10 grams of added sugar, compared to previous chocolate milk formulas made with high fructose corn syrup and up to 180 calories and 16 grams of added sugar. With some regional variations, most TruMoo milk available at major retailers is lowfat (1%) with just 150 calories and still only 10 grams of added sugar. Developing and improving products is a constant focus of Dean Foods, and in the last year, the company removed more than 26 million pounds of sugars from chocolate milk, representing 40 billion calories. Assuming an average 2,000-calorie diet, that’s the daily calorie intake of everyone in the state of New York or more than the population of the five largest cities in the U.S.

“Unlike some other chocolate drinks, TruMoo starts with fresh white milk at the regional dairy. It tastes so good because we use pure cocoa and just the right amount of sugar,” said Andrea Carrothers, MS, RD, and Nutrition Communications Manager for Dean Foods. “Dean Foods recognized that if we could strike the right balance of ingredients, flavored milk wouldn’t need as much sweetener. With that in mind, we began creating and testing new formulas in 2008. Our aim was simple: develop a nutrient-rich chocolate milk that moms and schools could feel good about serving and with a taste kids prefer. We found TruMoo milk to be the clear winner in our taste testing, even beating out some of the strongest brands in our own portfolio. We also had a clear objective to remove high fructose corn syrup, an increasing request from our customers and consumers.”

After successful regional retail and school pilots in the Northeast and Pacific Coast regions, virtually all of the flavored milk across Dean Foods’ family of regional brands is converting to TruMoo, making it one of the largest milk brands in the country by sales and by volume.

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