“It’s my job to offer the freshest product on the shelf. It’s a good product, and sales say it all,” said Julie Babyak, Dairy Sales Manager, Big Y Supermarkets based in Springfield, MA, with stores in Massachusetts and Connecticut. Big Y Supermarkets carries Garelick Farms brand dairy and participated in the TruMoo pilot. “The customers are very excited and have responded very well. Mothers have even come up to me in the store and said it’s great that we’re offering chocolate milk without high fructose corn syrup.”
Earlier this year, Fairfax County Public Schools outside Washington, D.C., gained national attention by reversing a chocolate milk ban to partner with the Dean Foods local Shenandoah’s Pride brand to bring chocolate milk back into the cafeteria. The Shenandoah’s Pride milk served as a TruMoo pilot and was converted to the TruMoo branding in August.
Some consumers may recognize the TruMoo brand before it officially hits store shelves. In May, the Wendy’s restaurant chain began offering TruMoo as part of its beverage portfolio from coast to coast.
The flagship TruMoo flavor is chocolate sold as 1% lowfat milk in retail, fat-free in schools. Depending on regional and retailer variations, other varieties include strawberry, vanilla and coffee flavors and are available in gallons, half gallons, quarts and single serve (10-, 12-, 14- and 16-ounce) bottles. TruMoo milk is offered in school and foodservice settings in half-pint containers.
TruMoo milk in California will differ slightly in nutrition composition due to different regulatory requirements for dairy in that state.