Wednesday, October 5, 1:00 p.m.
“Leading the Conversation”
Jane Hillstrom, President, Hillstrom Communications
Michele Ruby, President, Ruby-Do, Inc.
Sponsored by: Dairy Management Inc.
People want to know where their food comes from and if it is safe. Answering tough consumer questions can be challenging. Jane Hillstrom and Michele Ruby will lead an interactive workshop to help producers develop their skills to better connect with their neighbors, communities and consumers. Learn how to lead conversations in a positive and effective way with research-based, consumer-tested messages. Come prepared to roll up your sleeves and be part of a working session! Jane Hillstrom is the president of Hillstrom Communications where she has worked with a variety of clients including Dairy Management Inc., Packerland Packing, the National Cattlemen’s Beef Association, U.S. Dairy Export Council, National Milk Producers Federation, Culver Franchising Incorporated, Land O’ Lakes and others. Michele Ruby is the president of Ruby-Do, Inc. and has the opportunity to spearhead the development of the Dairy Farming Today website and help producers develop their dairy’s stories. Both have extensive experience leading workshops and training, writing articles, presentations and developing messaging for production agriculture to effectively communicate with consumers.
Thursday, October 6, 11:00 a.m.
“Automatic Milking: Current Status and Future Options”
Dr. Douglas Reinemann, Professor, University of Wisconsin-Madison
Sponsored by: DeLaval
A new wave of automated milking technology has emerged. Dr. Douglas Reinemann will introduce a range of automatic milking technology that is now available in the U.S. and new innovations that will become available. He will also review the latest field results on milk quality in automatic milking and give recommendations on facilities and building design. Furthermore, Reinemann will outline the best management practices for automated milking and share survey results from current users. Reinemann has been a professor at the University of Wisconsin-Madison in the Biological Systems Engineering Department for the past two decades. During his tenure, he has directed the activities of the UW Milking Research and Instruction Lab, and he has served as the U.S. representative and Chair of the International Dairy Federation’s working group on machine milking and the U.S. representative to the International Standards Organization committees on milking machine performance and installation, and automatic milking installations.