The Green Bay Press-Gazette reports Kemps’ announced its newest ice cream flavor, Touchdown Sundae, at Lambeau Field last week as part of a partnership with the Green Bay Packers to highlight the state’s dairy industry.

The special vanilla ice cream with chocolate-covered footballs is available at select grocery stores in Wisconsin until the end of the year. Kemps’ will offer other Packer-themed dairy products for the next three years to promote Wisconsin dairy products. Kemps also sells traditional ice cream sandwiches and sundae cones with the Packers logo.

The partnership was announced on the field with a 1,706-pound Holstein and the new Kemps and Green Bay Packers commercial playing on the Jumbotron.

Bill Hawker, manager of corporate sales for the Packers is pleased to be a part of the a partnership to showcase an industry with great importance to the state of Wisconsin.

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Source: The Green Bay Press-Gazette