Fuel Up to Play 60, partners team up for breakfast awareness

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The nation’s largest in-school health and wellness program, created by the National Dairy Council and the National Football League – is helping to increase awareness of the importance of a healthy breakfast, including dairy, during National School Breakfast Week and National Nutrition Month in March.

FUTP 60 is launching the “It Starts With School Breakfast” campaign with partnership support from Dean Foods and Share Our Strength, a national organization dedicated to fighting childhood hunger.

Student access to a healthy breakfast matters. Research shows that healthy students are better students; however, too many kids are showing up to school hungry.

The “It Starts With School Breakfast” campaign empowers students and families to lead change in their schools and communities, increase breakfast awareness and participation, and provide resources to help kids start each day with the fuel they need to succeed.

“Breakfast with healthy foods, including dairy, is crucial,” said Paul Rovey, Arizona dairy farmer and chair of Dairy Management Inc. ™, which manages the national dairy checkoff. “But, research confirms that millions of kids aren’t eating this important meal, and that has a lasting impact throughout their school day.”

Local dairy checkoff staff around the country will kick off the campaign with school events during National School Breakfast Week, March 3-7. Dean Foods is supporting the campaign at retail locations across the country, and also is contributing $100,000 to fund breakfast initiatives at FUTP 60 schools.

To learn more, visit www.StartWithSchoolBreakfast.com.

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