“A lot of this technology is now invisible. The capability is built into the machinery and it is just a matter of collating it all into a format that the farmer can use to help in their decision making.
“AgDNA is an extremely powerful farm management tool when all the data comes together. Information that might otherwise take months to assemble can be captured as it is generated,” Turner said.
All the data is stored in a secure account on the internet where it can’t be lost or corrupted, with access password protected.
“When it comes to meeting external demands such as quality assurance or product traceability, all the information needed about the history of a particular crop can be extracted with ease.”
“We are continuing to work closely with farmers, agronomists, retailers and service providers to increase the information gathering potential of AgDNA as more and more electronic data is generated.”
“The potential productivity gains, improved yields and timely access to critical farm data using mobile devices and connected data services is huge.
“AgDNA is quickly being recognised as an industry leader in this space and we are committed to helping growers around the world to access their farm data wherever and whenever they want,” Turner said.