Carmelo Anthony, forward for the New York Knicks, is no stranger to working hard to prepare for winning the game. Now, Anthony will be spreading the word about his beverage of choice as he refuels his body after an intense workout.
The beverage he turns to isn’t a sports drink or water. Instead, it’s chocolate milk.
Anthony will be promoting the drink in a new “Got Chocolate Milk?” advertising campaign by the Milk Processor Education Program, according to a Baltimore Sun report. In the campaign, he sports a chocolate milk mustache and discusses chocolate milk’s role in his post-exercise routine, which he calls his "after."
"'Cause you're not only refueling from the game you just played," he says in the commercial, seen above. "You're preparing for the next event."
Other athletes promoting chocolate milk include Olympic speed skater Apolo Anton Ohno, Olympic swimmer Dara Torres and IRONMAN world champion Mirinda Carfrae.
In addition to lending his face to the campaign, Anthony is also hitting the streets to help launch the campaign, appearing on several radio shows promoting the drink.
The “Got Chocolate Milk” website also features some fun facts about the athlete, including his “after” routine, which includes relaxing, listening to music and drinking chocolate milk.
This new campaign was first unveiled in early March. It ends the 17-year old milk mustache image.
According to USA Today, the $2.5 billion flavored-milk category was the only milk sector to grow over the last five years.
This campaign isn’t the first time chocolate milk has been linked to after exercise routines. Late last year, two New Jersey researchers published their research supporting chocolate milk as the optimum post-exercise liquid of choice for both athletes. Earlier in 2011, two studies came to similar findings, including a clinical report from the American Academy of Pediatrics and research results shared by the American College of Sports Medicine annual meeting and 2nd World Congress on Exercise in Medicine.