America may eat just one-sixth of the yogurt consumed per capita in France annually, but thanks to America’s 80 million Millennials – adults between the ages of 18 and 36 – this western European staple has become one of the fastest-growing product categories of the U.S. food industry.

Greek yogurt sales grew by 2,500 percent between 2006 and 2011, and according to market research firm NPD Group, Millennials are the market’s most enthusiastic yogurt consumers. Nutrition Lately reports that Millennials are 20 percent more likely than the general population to buy yogurt. Read more.

Yogurt is the ultimate convenience food. 

And as one report available here explains, “convenience is king with Millennials. They expect to get what they want, when and where they want it, and they know they have options for both products and retailers. The emphasis on convenience represents a dramatic shift from Baby Boomers’ priorities, and it also presents big challenges – and opportunities – for companies in the food industry.”

"Yogurt is no longer regarded as hippie food, but as a healthy snack," says Robert Passikoff, founder of the product research firm Brand Keys.

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