Idaho’s milk production capacity and workforce have attracted a new milk processing plant to the state’s Magic Valley. Late last week, New York-based Agro Farma announced that it has picked Twin Falls, Idaho for its $100 million Chobani yogurt manufacturing plant. The new facility is expected to create 400 new jobs. 

Officials expect the plant to open sometime next year.

According to a report on IdahoStatesman.com, “Company officials said Twin Falls was among sites in Nevada and California that were also considered as it sought a location for a production site in the western half of the country. Headquartered in Norwich, Agro Farma is New York's largest dairy manufacturer, and it launched the Chobani brand in 2007.”

Greek-style yogurt has exploded in popularity in recent years. Statistics released earlier this summer indicate that sales for this category have grown 100 percent each of the past three years, with Greek yogurt now representing 19 percent of all yogurt sales in the United States. 

Meanwhile, experts predict the move will have far-reaching economic effects on the region.

“The ripple effect for Chobani is high because yogurt is made from milk, a top product of the region,” Jan Roeser, a regional economist with the Idaho Department of Labor, told Canadian Business

The news outlet also notes that Moscow-based Economic Modeling Specialists Inc. calculated a job multiplier of 7.57. That means the company's new 400 jobs will result in additional 2,628 jobs outside the company and a total payroll of $135.4 million.