"By encouraging all Americans to know their farmer, USDA is helping consumers learn more about agriculture and the people producing your food," said Merrigan. "The Know Your Farmer, Know Your Food initiative helps farmers and ranchers tap into a vibrant, growing market opportunity. And it's also stimulating a broader national conversation about where our food comes from and how important agriculture is to our country."
A large selection of USDA-supported programs and projects is also visible on the KYF Map, which can be displayed by theme, program, or recipient type. Both the KYF Compass and map will be regularly refreshed with new data and case studies.
In September 2009, USDA launched the Know Your Farmer, Know Your Food initiative to coordinate USDA resources and expertise on local and regional food systems. The KYF Compass documents the ways in which USDA has collaborated across its 17 agencies and additional offices, enhanced transparency and met congressional mandates from the 2008 Farm Bill on local and regional food. KYF is not a separate USDA program or agency. It is a management initiative to increase inter-agency coordination.