Maine's Own Organic brand disbands

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In 2009, Hood dropped 10 organic dairies in Maine, and MOO (Maine's Own Organic) Milk was born. As of today, it is no longer.

The now 12 farms that were part of the brand were all less than 100 cows, according to the MOO website. But, as of today, the group disbanded. A disclaimer on the website reads:

 as of today the MOO Milk Farmers have agreed to disband and seek individual contracts for their milk. For the present, there is no plan to revive the MOO Milk retail brand.
For the past two months, we have been working with a variety of businesses to secure a long-term contract for all of the farmers. It has been our goal from the beginning to ensure that all MOO farms have a viable option for selling their milk. After discussions with Oakhurst, Stonyfield, and Organic Valley, the farmers have opted to pursue separate relationships on their own. Each farmer has their own geographic challenges, set of priorities, and values, and it simply makes sense for them to form their own relationships going forward.
In 2009, when Hood discontinued the contract with each of these organic farmers, there were few opportunities them. We are happy to report that five years later, this is not the case. MOO Milk appreciates each organization that stepped up to present potential opportunities to support these Maine farmers, and we encourage all MOO Milk fans to continue to support our farmers and organic farming in Maine.
It’s been a great journey for all of us, and we appreciate you joining us for the ride. For now, we’re signing off, and we wish you all the best.

"...as of today the MOO Milk Farmers have agreed to disband and seek individual contracts for their milk. For the present, there is no plan to revive the MOO Milk retail brand."
"...After discussions with Oakhurst, Stonyfield, and Organic Valley, the farmers have opted to pursue separate relationships on their own."

The company announced that its Smiling Hill Farm plant would cease operation on May 16, 2014, and instead ship milk to the Stonyfield yogurt facility in Londonderry, N.H.



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