Milk volume sales were down 4% in April while average milk prices continue to increase. As of April 20, a gallon of white milk is averaging $3.60, roughly. Non-dairy alternative beverages still show strong performance led by Almond milk, holding over half of the total volume shares for non-dairy.
Organic and lactose free are performing well this year as well, seeing a 7% increase in sales. To no one’s surprise, 98% of households with children purchased milk at least once in the past year.
Cheese prices continues to climb with natural cheeses maintaining solid growth through April with shreds leading in incremental volume growth, chunk/loaf products trailed right behind. Cheddar stayed atop the popularity poll holding a quarter of the total volume.
Cheddar, Mozzarella and Colby Jack saw stronger sales that the same timeframe last year while American sales continued to decline.
Yogurt sales have all but remained the same through April with Greek yogurt continuing to be a powerhouse in the yogurt realm, it now holds over 35% volume of shares. Strawberry yogurt seems to be a crowd favorite as far as flavor goes, holding 20.3% of total volume.
Compared to milk, 84% of households purchased yogurt at least once in the past year, with higher incomes linked to higher penetration.
*MOLU+C is short for Multi-Outlet + Convenience.
Source: Dairy Management Inc. Retail Monthly Insights