Have You Herd…
… “Like” MyBeefCheckoff on Facebook for the latest news and updates.
… … Cows cause global warming? Incorrect. Beef production accounts for less emissions than you might think.
… We're simplifying Beef's Twitter presence! Our checkoff handle is changing from @BeefForDinner to @Beef. In other words, we're moving from twitter.com/BeefForDinner to twitter.com/Beef. Everything else - the design, tone, past and present content, and our followers - will remain the same.
Did you know …
... that the millennial population in the United States is the largest generation – at 80 million strong -- and the most connected? In fact, forecasts indicate that this important generation of consumers (now between 20 and 34 years old) will outspend baby boomers by 2017, as household size and food spending decline among older generations. By 2020, millennial spending is expected to reach $1.4 trillion a year! (Click on the ad to the right to view an enlarged version.)
… that nearly half of babies in the United States have used a computer or mobile device before their second birthday? In general, millennial families with children ages 8 and younger have recorded a five-fold increase in ownership of tablet devices, such as iPads, from 8 percent of all families in 2011 to an astounding 40 percent in 2013! In addition, the percentage of children with access to some type of “smart” mobile device – such as smart phones or tablets – at home has jumped from 52 percent to 75 percent in the last two years.
… that millennials, who are just entering child-bearing years, currently are reducing the amount of beef that they serve to their kids? This could have negative long-term repercussions if the beef industry does not respond with solid, science-based information about beef that would make this generation more inclined to increase consumption of it.
All of this translates to tremendous opportunities for the Beef Checkoff Program, because millennials are a growing generation, with growing families and growing influence, who will make beef-buying decisions for the next 40-plus years. That's why your beef checkoff program has invested in important market research to get to know this generation and guide development and delivery of important beef information to them. In short, the checkoff is adjusting its beef promotion and education programs to fit the millennial bill.