On Nov. 22, the Beef Checkoff Program launched a holiday Facebook promotion targeting the millennial demographic. During the eight-week sweepstakes, participants can enter to win two iPad Airs -- one for the winner and one for a friend -- after liking the Veal Made Easy Facebook page. In its first week, the promotion garnered a lift in Facebook page likes and fan engagement, with cross-marketing on both the Veal Made Easy website and Veal Made Easy Twitter handle. Learn more about the contest here.
A veal sandwich strategy unfolded in November with Rizzuto’s, a Connecticut-based restaurant chain, assisting in development of the “VLT” (Veal, Lettuce and Tomato). Rizzuto’s will feature the new VLT on its December and January menus. Rizzuto customers will be asked to participate in an online survey about their eating experience.
In December, a consumer research project will kick off with veal demos and consumer intercepts at Fairway Market, a New York based supermarket chain.