Have You Herd…
… “Like” MyBeefCheckoff on Facebook for the latest news and updates.
… Beef checkoff visits Hardie Farms in New York.
… Beef checkoff sets FY2013 plan of work
World Dairy Expo Coverage
Tune in to AgDay TV, Friday, Oct. 12, 2012, and watch the Food and Your Family segment of the "World Dairy Expo Special Edition of AgDay" for a TV segment from the beef checkoff. Angie Horkan, Wisconsin Beef Council director of marketing and Gary Sharp, beef and dairy producer from Bath, S.D., discuss cooking a great piece of beef for your family and why we can feel good about eating beef.
Checkoff’s Nutrition Research Paves the Way for Beef
The beef checkoff recently visited with Patty Bikowsky, Cattlemen’s Beef Board member and dairy producer from Madison, N.Y., who milks 75 registered Holsteins and crops 250 acres of alfalfa, corn and oats at Sweet Meadows Farm.
Patty says the checkoff has conducted research that shows beef is actually good for your heart – eating lean beef will lower your cholesterol. And, she’s proud that checkoff dollars continue to be invested in nutrition research that shows beef is a preferred nutrient-rich protein for health, backed by scientific evidence. Consumers, from infants to the aging population, need to know beef’s role in a healthy diet.
Online Conversations Around Veal
The Veal Marketing team extended social media content to state beef councils and retailers to promote veal this Columbus Day. A content calendar of ready-to-use Twitter and Facebook updates make it easy to incorporate into states’ and retailers’ social media properties. This social media content calendar will not only promote tips on how to purchase and prepare veal, the status updates and tweets also encourage consumers to enter the sweepstakes taking place on VealMadeEasy.com. By extending this content calendar to states and retailers the team is helping to drive online conversations around veal. For more information, visit VealMadeEasy.com.
Digital Campaign Supports Veal Promotion
New creative was developed for use on the Veal Made Easy Facebook and Twitter profiles to promote the Veal Columbus Day promotion that kicked off in September. The goal of the creative designs is to increase the number of “likes” and engagement on the Veal Made Easy social media properties and drive Facebook and Twitter users directly to the sweepstakes site while increasing visibility and entries of the Columbus Day promotion with veal that celebrates veal as the official dish of Columbus Day and encourages home cooks to prepare veal on the Italian-themed holiday. For more information, visit VealMadeEasy.com.