When it comes to marketing products as HFCS-free, some popular food writers also consider it problematic.
The journalist Michael Pollan, an opponent of modern agriculture, recognizes a scam when he sees one. In his book Food Rules, he writes: "Don't fall for the food industry's latest scam: products reformulated to contain 'no HFCS' or 'real cane sugar.' These claims imply these foods are somehow healthier, but they're not. Sugar is sugar."
Food retailers themselves express frustration over rampant misinformation about food safety and nutrition, Tolman said. Companies like Dean Foods are very strong when it comes to fighting myths about milk and other dairy products, for example. It's time for them to put their advertising where their mouth is.
"Instead of exploiting myths about corn sugar, they should join us in exploding the myths by exploring the facts," Tolman said. "We urge our growers and others to take action and help inform companies like Dean about the truth behind natural corn products like HFCS."