Nebraska farmers are ready to buy consumers breakfast, lunch and dinner for a full year in exchange for learning more about the state’s booming agriculture industry.

From dairy farmer Dean Engelman to corn producer Kyle Cantrell, Nebraska’s agriculture producers are uniting to reach consumers disconnected from the origins of their food.

“As more people live in urban areas, they are not connected with agriculture,” Willow Holoubek, organizational director for the Alliance for the Future of Agriculture in Nebraska (A-FAN), told the Beatrice (Neb.) Daily Sun. “It is an excellent opportunity for consumers to learn more about where food comes from.”

Engelman, a third generation dairy farmer in Jansen, Neb., is eager to educate people about what goes into getting milk from a cow to the grocery store.

“We just want to let people know where their food comes from and how we treat our animals, how safe it is, and all the things involved in a dairy operation,” Engelman said.

To enter, Nebraska residents are encouraged to register daily with each of the seven agriculture industry professional featured on the Nebraska Farmers Feed Us website. The contest is open now through April 8. Read more from the Beatrice Daily Sun here.

According to the group’s Facebook page, entrants can also enter for a chance to win a $50 grocery store gift card.