Learning from others who have promoted their business online successfully makes this program especially helpful to the business owner, according to Muske. The program includes several video clips of agritourism owners providing examples of effective online marketing.
"The goal of the program is to help the business owners effectively use this tool, online marketing, to reach, engage and eventually bring in new customers while encouraging previous customers to return," Muske says. "Today an effective marketing strategy must be integrated using all possible tools, including social media."
Three North Dakota businesses - Papa's Pumpkin Patch, Bismarck; Red Trail Vineyard, Buffalo; and Rolling Plains Adventures, McKenzie - are highlighted in the program.
Agritourism businesses and other small-business owners also can keep up with changes in online marketing tools and trends by subscribing to a free weekly newsletter, Direct Marketing, at http://paper.li/UNLeShip/1319999929.
"Agritourism is all about experience," Muske says. "The customers' experience begins long before they ever come to your business. It begins with their contact with you and will continue long after they leave.
"You want to help shape the customer's expectations, ensure those expectations are met and, finally, have the customer become an ambassador for your agritourism business," he adds. "Marketing Agritourism Online is designed to help these three things happen."
The program was made possible through the support of NDSU and UNL Extension, and funding from the Southern Rural Development Center's National eCommerce Initiative.
For more ideas and assistance on marketing for your small business, contact your local Extension Service office or go to NDSU's Small Business Support website at http://www.ag.ndsu.edu/smallbusiness or UNL Extension's website at http://eship.unl.edu.