PETA to question Calif. Milk Advisory Board

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California dairy farmers behind the state’s "Happy Cows" dairy ads have been ordered by a state Superior Court to answer questions from the People for the Ethical Treatment of Animals (PETA), according to Merced Sun-Star newspaper.

The order came in response to a lawsuit filed by PETA against the California Milk Advisory Board for  “making false and misleading advertising claims about the treatment of cows on California dairy farms and for withholding thousands of related documents that PETA believes will expose the extent of their false claims,” the group said in a statement last summer.  

Martina Bernstein, senior litigation council for PETA, claims the milk board has no evidence to support its pro-dairy campaigns that promote the health, safety and comfort of California dairy cows.

"The milk advisory board continues to tell consumers about the great standards of care that cows receive," Bernstein said in the Merced Sun-Star report. "There has been absolutely no evidence to that fact. If they have this evidence, they should be required to show it."

After the court's latest order, PETA attorneys will have opportunity to question members of the milk board over the next two months.

PETA has a history of targeting California’s dairy industry. The Sacramento Business Journal reports that the milk board was sued by PETA in 2002. The action ended in 2005 when courts found that the board, as a quasi-state agency, could not be sued under California’s unfair-competition law. PETA filed a complaint with the Federal Trade Commission in 2009.

If PETA wins its latest lawsuit, both the milk board and the agriculture department, that certified the campaign could be found in violation of the California Market Act and California Milk Marketing Order,. A ruling in favor of PETA would require the board to provide evidence before making claims about dairy industry conditions.

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Julie Robertson    
February, 20, 2012 at 09:50 PM

Thank you Peta for your amazing work for the animals.

Idaho  |  February, 21, 2012 at 09:17 AM

REALLY?? And all this time I thought they just raised money to destroy livestock agriculture and rural America.

Wisconsin  |  February, 21, 2012 at 09:47 AM

It states that PETA claims the milk board has no evidence to support its pro-dairy campaigns that promote the health, safety, and comfort of Ca. dairy cows. How about the vet checks that are done on a weekly basis? The nutritionists that work with rations daily? The standard operating procedures to promote good milk letdown. The bedding that's cleaned daily? The alleys that are flushed multiple times daily? The monthly hoof trimmings? The kids that clean and pamper the show cows? I just don't understand how all that doesn't amount to keeping cows comfortable, clean, and safe.

Diana Stornetta    
Santa Rosa, Ca  |  February, 21, 2012 at 11:23 AM

Are you kidding me? PETA is absolutely the biggest abuser of all! The majority of the money they raise goes into their own pockets. Animals welfare is not their priority and they know absolutely nothing about agriculture nor have they ever made an attempt to learn. They only know how to sensationalize something to try and influence without education.

Pennsylvania  |  February, 21, 2012 at 04:11 PM

More animals die because of Peta. They aren't much different than the HSUS who use false/misleading advertising to sucker people into giving them money. I think it is about 1% or less that goes into animal welfare programs. As far as Peta goes you could give them a bull to milk and tell them that it is a cow. They wouldn't know the difference.

missouri  |  February, 21, 2012 at 04:51 PM

Do these people relize how much emphasis is but into cow comfort. I hope they get all the support they need beat this.

Jan Oosten    
YORBA LINDA, CA  |  February, 21, 2012 at 06:02 PM

What a frivolous, mis-guided, sentationalist, self-serving action on Peta's part. What dairy farmer would not take the absolute best care of his herd ---- It is the source of his livilihood and a major investment. BTW - Do you know that Peta euthanizes more animals than it saves?

Jackie Schmidts    
NY  |  February, 24, 2012 at 04:16 PM

PETA is just a for the vegitarian/vegan movement. Welcome to the land of fruits and nuts!

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