One small dairy plant thinks it can increase milk sales by adopting California milk standards – in Pennsylvania. Family Dairy Farms LLC, Denver, Pa., hopes their new “White Gold” product has the taste to make up for the slump in national milk sales.

Family Dairy Farms, a farmer-run LLC producing 16,000 half gallons of Pennsylvania milk per month, began working to sell the new milk with California standards last June.

“When you remove product from milk, you basically give the consumer the water. Consumers are tired of drinking water; they want flavor,” said Family Dairy Farms LLC president Mike Eby in a television interview with Blue Ridge Communications, local television channel 11 in Lancaster, Pa. Eby is a 60-cow Registered Holstein producer active with the National Dairy Producers Organization whose family also owns a bed and breakfast.

White Gold is only available in one Pennsylvania store at the moment, but Eby hopes it starts a national fluid milk consumption revolution.

“This is the answer to the nation’s milk consumption problem, which is on a 30-year decline,” said Eby. “I believe people will spend the extra 60 cents to get a high quality product, that has no growth hormones in it, that is guaranteed 100% U.S.A., and that tastes great."

California milk has higher solids nonfat content than milk meeting the minimum U.S. fluid milk standards, as removed fat is replaced with solids during processing.

Type of milk

White Gold (Calif. standards)

U.S. standard fluid milk

Fat

Whole

3.5%

3.25%

Reduced Fat

2.1%

2.1%

Low Fat

1.2%

1.2%

Non Fat

0.2%

0.2%

Solids Nonfat

Whole

 8.7%

8.25%

Reduced Fat

10%

8.25%

Low Fat

11%

8.25%

Non Fat

9%

8.25%

Source: Family Dairy Farms LLC

 Source: BRC TV - 11