Many small towns use symbols or slogans in an effort to market their highlights. Whether you’re touting the world’s largest Holstein cow (Salem Sue, Salem, North Dakota), “Where the battle wasn’t” (Gettysburg, South Dakota), or that you’re the cow chip capital (Beaver, Oklahoma), towns outside of metropolitan areas have to get creative in their branding to draw visitors and businesses.
For Plymouth, Wis., that’s no problem – they’ve been known as “The World’s Cheese Capitol” since the 1940’s, at least according to a billboard on the outskirts of town. The town is home to nationally known cheese names like Sargento, Sartori, Masters Gallery, and a Great Lakes Cheese “cut and wrap” location, according to the Sheboygan Press.
The town’s goal may have a conflict, as another Wisconsin company owns a similar trademark in the state for “Cheese Capitol of the World.” Although Language Links LLC has not used the slogan it at this point, the similarities between the sayings may require some discussion.
Source: Sheboygan Press