Prairie Farms donated and delivered 10,500 gallons of milk (that's 168,000 servings of milk) to 21 food banks in Illinois, Indiana, Kentucky, Michigan, Missouri, Mississippi, Tennessee and Wisconsin. Twenty of the food banks are members of Feeding America, the nation's leading domestic hunger-relief charity. In addition to the milk donations, Prairie Farms food bank partners earned ten cents instead of five cents throughout June for every milk cap redeemed through the company's cause marketing program, Our Caps, Your Cause.
"Dairy Month is the perfect opportunity to honor our farm families for their unwavering commitment to being good neighbors and making sure fresh, delicious and nutritious milk and dairy products are always available for millions of families to enjoy every single day," said Ed Mullins, Prairie Farms Executive Vice President and CEO. "Giving back is an important part of our heritage that began over 75 years ago. We are committed to making a difference in our communities, which is why we responded when our food bank partners told us that milk is one of the top items requested by families, but lack of resources prevents them from meeting demand. I hope our significant donation will raise awareness of the scarcity of milk in food banks and encourage others to donate as well."
The company is encouraging consumers to make donations to The Great American Milk Drive – the first ever national program to help deliver highly desired and nutrient-rich gallons of milk to families struggling with hunger who need it most. Through The Great American Milk Drive, Americans can now donate much-needed milk with a simple click of a mouse (www.milklife.com/give) or text message (text "Milk" to 27722) and for as little as $5.00 it will go to a family who does not have regular access to it. By entering your zip code, you can ensure that the milk is delivered to a local Feeding America food bank in your hometown.
"This generous donation from Prairie Farms is extremely valuable for our clients who at times rely on local food banks," said Leah Ray, Vice President of Corporate Partnerships at Feeding America. "The more than 10,000 gallons of milk that were donated as part of this effort – along with the tens of thousands more already donated as part of The Great American Milk Drive – are helping families in communities all across the country who otherwise might go without the nutrients found in milk."
"This was a very exciting month for Prairie Farms," said Rebecca Leinenbach, Prairie Farms Sales Program Director. "Our goal was to develop a campaign to raise awareness of the need for milk in food banks and we've done just that. We will continue to encourage consumers to join The Great American Milk Drive throughout the summer and beyond."