Ligo and his wife, Judy, are always open to learning new ways to do things on their farm that will improve the quality of life of the cattle and/or the caretakers. He tells us what he sees for the future of the industry and the modern beef consumer.
Ligo 4: “We are looking at connecting directly to the consumer with our beef, and retailing – I think there’s a lot of margin to be added in the marketing of beef, and specifically the marketing to consumers as in – I think we are going to be able to offer to a consumer to build their own beef. Do you want a cross-bred, do you want a purebred? Do you want a 600-pound carcass, do you want a 700-pound carcass? Do you want it grass fed, do you want it corn fed? And connecting with people and offering to build them their beef, is one way that I think we can further enhance the tie with the consumer.” (:33 seconds)