Stonyfield source map connects consumers to cows

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Stonyfield Organic is upping its transparency by linking their farmers with the food they sell via the internet. A new interactive Stonyfield Source Map allow consumers to check out farmer profiles, pictures, and videos, you can learn what goes into your Stonyfield yogurt cup.

click image to zoomStonyfield Organic But Stonyfield doesn’t attempt to pretend that all their ingredients originate from the U.S. While all of the cows are within U.S., ingredients like vanilla, blueberries and lemon are sourced from Madagascar, Holland, and Argentina, respectively.

For dairies, the Stonyfield map shows the Zwebers from Minnesota, Nezinscots from Maine, Teague’s from North Carolina, Gassers from Ohio, Roberts from Idaho, Silveiras from California, and Schaaps from New Mexico. And although the locater for the farm is in Canada, the Mahaffys are from Oregon. Clicking on some links will take you to more information on the farms on Organic Valley Cooperatives’ member profile pages.

The source map, while full of information, isn’t geographically accurate, so don’t be surprised if a cow in Minnesota takes you to the Rocky Mountains. If you want to see all the ingredients Stonyfield Organic uses and where they come from, give the map a spin: http://www.stonyfield.com/sourcemap/

 



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