MediaPost reports a promotional campaign on Kraft Foods’ string cheese packages will offer special discounts to Six Flags this summer.

The “Twisted Fun” promotional material appears on Kraft Foods packaging, around Six Flags theme parks at all U.S. locations and on both company websites. People will receive ticket discounts when they take special Kraft Foods-branded string cheese packages to the park between May 15 and August 31.

As part of the promotion, Six Flags will offer free Kraft string cheese samples with each kids’ meal and will wrap one rollercoaster at each theme park with Kraft signage.

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Source: MediaPost