The paper analyzes the actual funding sources for dairy research and strongly encourages more public funding sources (including by the USDA), and the dairy industry at large, to begin funding the research (including that which falls into the domain of social science) that will be required to support improved sustainable practices in the years to come.
In respect to the consumers’ attitude, the article concludes that the dairy industry must be prepared to make changes to accommodate public expectations. This approach will benefit the longer-term sustainability of the industry by helping to ensure that consumers (and citizens) have confidence in dairy production methods and that the practices of dairy farmers fit well within the values of our broader society.
(1) For more details please go to: von Keyserlingk et al., 2013, Sustainability of the dairy industry. Journal of Dairy Science. 96:1-21