On Jan. 17, president and CEO of the Humane Society of the United States Wayne Pacelle wrote an open letter to agriculture's journalist and leaders. In short, Pacelle acknowledged not everyone would agree with HSUS’ initiative, but felt “disappointment in the tone of coverage given to The HSUS by more than a few members of the agricultural press over the last several years.”
Pacelle, a man whose HSUS online description begins with, “few are in a position to speak for the animals like Wayne Pacelle. As President and CEO of The Humane Society of the United States (HSUS), he leads the nation's largest animal protection organization in the mission of celebrating animals and confronting cruelty.”
Pacelle, a man who has just met his match.
Her name is Dairy Carrie, aka Carrie Chestnut Mess, aka The Hammer. For those who don’t know her, she’s a Wisconsin dairy farmer, blogger and advocate who is not to be reckoned with.
In July, she took on Panera Bread Company and their EZ Chicken campaign, which painted a picture of modern agriculture being lazy and profit hungry – her outcry eventually resulted in a phone conversation from Panera’s chief marketing officer Michael Simon.
When Chipotle launched their scarecrow marketing campaign using fear and deception to sell overpriced burritos, Dairy Carrie had it covered. When Hollywood man candy Ryan Gosling tried his hand at educating the National Milk Producers Federation about dehorning practices, well, let’s just say his words didn’t make her go weak at the knees.
As an AgChat Foundation leader, Dairy Carrie informs the general public daily about life in the dairy industry through blogging, Facebook, Twitter, Instagram and guest speaking. She’s willing to talk about the realities of raising dairy cattle, which isn’t glamorous most days, all in an effort to raise awareness about modern agriculture.
And she’s at it again – calling a spade a spade, and cutting through the bull with sharp facts and common sense. This time Dairy Carrie is calling out Mr. Pacelle in an open letter to the HSUS leader himself.
Highlights from the Feb. 10 letter question HSUS for an approximate $.01 of every $1.00 donated going to local shelters and how the organization instead uses money for a trade show.
“I was told by Joe Maxwell, HSUS Vice President of Outreach and Engagement, that while you don’t give very much money to local animal shelters you help shelter animals by putting on the largest trade show for rescues and humane societies out there. A trade show?” stated Dairy Carrie, who claims to have personally fostered more than 30 dogs.