The dairy industry has been working to develop a “smarter” chocolate milk. We’ve done this because leading health and nutrition organizations such as the American Dietetic Association, the American Academy of Family Physicians and the American Academy of Pediatrics recognize the valuable role of flavored milk in the diets of American children.
The “smarter” chocolate milk I refer to is sweetened with stevia, a 100% natural zero calorie sweetener. I’ve tasted a version of this chocolate milk and it’s great. Each serving has 71% less added sugar, 50 fewer calories, 13 grams fewer carbohydrates and 10 grams fewer total sugars than traditional chocolate milk while providing the same amount of calcium, vitamin D and protein.
There’s a precedent for the success of such a program. According to the Centers for Disease Control and Prevention, by switching chocolate milk in New York schools from whole milk to low-fat milk, 5,960 fewer calories and 619 fewer grams of fat were served to children in 2009 versus 2004. In addition, milk sales actually increased, showing that the students found the change acceptable.
Dairy farmers understand the problem with traditional chocolate milk and we’ve been trying for years to encourage processors to produce lower sugar chocolate milk. Now that solutions are available, it’s time to move.
Let’s get serious about working together to help our children. I implore Jamie Oliver and John Deasy to sit down with me to talk about this exciting new option in chocolate milk. I believe we have a solution where everyone can be happy.
Thanks for your consideration,
1. Murphy M, Douglass J, Latulippe M, Barr S, Johnson R, Frye C.
Beverages as a source of energy and nutrients in diets of children and
adolescents. The FASEB Journal 2005; A434,275.4.
Source: Dino Giacomazzi