The successful push to promote Kentucky milk through the Udderly Kentucky program just received a huge boost from a chain of frozen yogurt stores.
According to WKYT News, Orange Leaf stores across the Bluegrass State will soon be dishing up frozen yogurt made exclusively from Kentucky milk.
University of Kentucky coach John Calipari and Kentucky Agriculture Commissioner James Comer announced the news last week.
"I've been on a farm. I didn't grow up on a farm, but I grew up in that kind of area. So what you're doing, and us being involved, you guys came up with the idea, let's just be about Kentucky. I said what a great idea, let's just be about Kentucky," said Calipari, an investor in some of Kentucky’s Orange Leaf stores.
Udderly Kentucky launched this summer to promote the state’s dairy industry, and the promotion has proven to be a success for both consumers and products. Under the promotion, participating producers can earn an extra seven cents per gallon.
“I like the idea. Anything to help advertise milk and help make ends meet,” Lincoln County dairy farmer Ray Sims said. “It will help keep the lights on.”
Commissioner of Agriculture James Comer explained keeping the lights on in the state’s dairies was one of the prime motivations behind the promotion.
“In 1980, there were 3,500 dairies in Kentucky. There are 750 today,” Comer said. “The dairy industry has had a very difficult time over the last three decades. There’s no harder working group of farmers out there. We wanted to do something to help that industry.”