Udderly Kentucky launched in July to promote the state’s dairy industry, and the promotion has proven to be a success for both consumers and producers.
The product is promoted as 100 percent Kentucky, and according to The Advocate-Messenger, designed to cash in on the local food movement while earning extra cash for the state’s dairy industry.
Under the promotion, participating producers can earn an extra seven cents per gallon.
Milk that is sold to processor Prairie Farms is processed separately from the milk that comes in from other states. That milk, in turn, is delivered to Wal-Mart stores and sold as Udderly Kentucky.
For dairymen like Ray Sims, those seven pennies add up fast.
“I like the idea. Anything to help advertise milk and help make ends meet,” Lincoln County dairy farmer Ray Sims told reporters. “It will help keep the lights on.”
Commissioner of Agriculture James Comer explained keeping the lights on in the state’s dairies was one of the prime motivations behind the promotion.
“In 1980, there were 3,500 dairies in Kentucky. There are 750 today,” Comer said. “The dairy industry has had a very difficult time over the last three decades. There’s no harder working group of farmers out there. We wanted to do something to help that industry.”
Grocery stores aren’t the only ones selling the Kentucky Proud product. Bowling Green (Ky.) Daily News reports that Orange Leaf Frozen Yogurt stores in the state will also begin to use Udderly Kentucky milk.
“All kinds of doors have been opened,” Comer said.
Trademarks like Udderly Kentucky play into the movement to consume locally grown products that is on the rise in cities such as Lexington and Louisville, he said.