World Dairy Expo is launching Innovation Unveiled, a new page on worlddairyexpo.com showcasing new products from the event’s commercial exhibitors. Dairy producers from around the world will be able to plan their path through the trade show floor by easily viewing the industry’s newest and most advanced products featured at Expo.

The new Innovation Unveiled page features a Pinterest-style layout, including the product name, photo, description and providing company. Simply click on the product of interest and details are enlarged, along with a link to the exhibiting company’s booth space at Expo. Follow the booth link to World Dairy Expo’s interactive maps, where you can add exhibitors to your “must see” list. Innovation Unveiled and the interactive maps can be utilized year-round.

World Dairy Expo features more than 850 trade show exhibitor. The 2014 event will be held Sept. 30-Oct. 4, in Madison, Wis. Visit worlddairyexpo.com, follow us on Facebook or Twitter @WDExpo or #WDE14 for more information.