MADISON, Wis. – World Dairy Expo is expanding the trade show offerings to visitors in 2011. The Outdoor Trade Mall has been expanded again this year, making this the second year in a row the exhibit area increased in size and number of exhibitors. The International Lounge area exhibit space has also been bumped up to accommodate greater needs for global commerce.

The Outdoor Trade Mall is quickly becoming the area in highest demand as companies search for ample display space for new larger equipment. This year, producers will be able to view a wider range of new products in the Trade Mall, from the new side-entry skid loaders from JCB, new forage equipment from Claas to giant TMR mixers from Italian company Storti S.p.A.

“We’re in the unique position where demand for the exhibit space exceeds the supply. That means that we can be very selective about only allowing the best new exhibitors into the show each year,” according to John Rozum, World Dairy Expo Sales Manager. “It’s all about making sure that we have the latest products and services that the dairy industry has to offer. That’s what the producers come to Madison to see.”

This year promises to be the best commercial exhibit display at World Dairy Expo to-date featuring over 130 companies making their first appearance at the event, some that are making their first appearance in North America. This year 120 of the 800 exhibiting companies are from outside of the United States.  They represent 28 countries bringing their products and technologies to the global market here in Madison. Without question, dairy producers will want to include the 2011 World Dairy Expo as their one-stop event to view the world’s best dairy industry products and services. A list of participating companies and interactive maps can be found on Expo’s website.

World Dairy Expo is recognized as the world’s largest dairy-focused trade show. Last year’s attendance topped 65,000 and included representatives from 87 different countries. 

World Dairy Expo takes place at the Alliant Energy Center in Madison, Wisconsin. “Around the World of Dairy in 5 Days” is the theme for the 2011 show scheduled for October 4 through October 8. For more information, contact World Dairy Expo at 608-224-6455 or visit