Is the dairy industry ready to meet changing demands?

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The focus on milk quality is increasing, and greater scrutiny at all levels of the dairy supply chain is being seen. The European Union is taking steps toward tighter restrictions on the somatic cell count of milk coming from U.S. dairies, while consumers continue to become more aware of the source and quality of the food they eat.

A panel discussion held at World Ag Expo explored the topic from several viewpoints, including:

  • The impact regulatory changes have on the value and market for dairy products 
  • How increased focus on milk quality standards impacts milk production
  • Opportunities for dairy producers to improve their milk quality

View excerpts from the panel discussion at www.milkqualityfocus.com to learn more about milk quality in a changing global marketplace from Shawna Morris, U.S. Dairy Export Council; Jim Sleper, Land O’ Lakes; Dr. Nicole Ekblom, Atwater Merced Veterinary Clinic; and Christopher Jongsma, South Creek Dairy.



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