CRV USA and Taurus Service have partnered to provide grazing producers with a wide portfolio of genetics proven successful in grazing systems around the world. Taurus Service will serve as a distributor for the CRV Ambreed product.

“We have a tremendous amount of respect for the Taurus Service network,” states Brett Haines, Managing Director. “This partnership allows us to offer our grass-based solutions to a broader group of producers and help them achieve their breeding goals.”

Taurus Service Inc. has been providing “Profitable Genetics”™ to dairymen since 1971 and established a grazer market importing semen from New Zealand since 2001. Dick Witter, President and CEO of Taurus, says “adding CRV Ambreed New Zealand Genetics to the market through Taurus reps, dealers, and technicians offers dairy farmers utilizing pasture and forage as primary feed sources a great line-up of CRV sires that excel on the TGraze index, plus a selection group of bulls from New Zealand that will better maintain size and feed conversion efficiently.”

For more information on the CRV Ambreed product, contact your local CRV or Taurus Service representative.

To learn more about CRV, its people, or products in your area, please visit or give us a call at 1-855-CRV-COWS. Contact Taurus toll free at 1-800-836-5123 or email

CRV is a global cattle improvement organization that exists to improve quality of life. CRV’s USA headquarters in Madison, WI was established in September 2009. Because we genuinely care, we pay attention to your farm, industry, and the general society. Our business goes beyond genetics providing service and information on all continents with dairy and beef farmers.