Under the monster makeover, both flavors will be tinted bright orange and feature Halloween-inspired labels.
"With the success of last Halloween's limited edition release in the Northeast, we thought all ghosts and goblins across America should get to enjoy Halloween-inspired TruMoo this year," said Greg Schwarz, vice president of marketing at Dean Foods. "With these delicious TruMoo flavors, this Halloween, mom can be assured her kids will enjoy something delicious, but also nutritious."
So far, TruMoo fans are eager to devour these special editions.
“Your product is so awesome; kids drank it in 3 hours tops, thanks!” one TruMoo fan said on his Facebook page.
“The orange color freaked us out, but a big hit in our house,” another fan wrote.
As part of their promotion, TruMoo is also sponsoring a chance to win a “Goosebumps” Haunted Hollywood Vacation. Codes found on Halloween Edition milk can be entered here.
TruMoo isn’t the only dairy product to pull out all the tricks for Halloween. For the last seven years, the Milk Processor Education Program has teamed with PEANUTS characters to promote chocolate milk as the “Official Drink of Halloween.”