Burger King Rib Demand Exceeds Expectations

 Resize text         Printer-friendly version of this article Printer-friendly version of this article
Burger King recently announced that the overwhelming popularity of their bone-in ribs has forced them to end the promotion as early as next week. The fast-food giant kicked off the popular promotional campaign in late May 2010 and sold its 10 millionth rib just a few weeks later. Fast-food customers are proving that they are willing to pay for a higher-priced item in an industry that thrives on value meals, which Burger King hopes to use as they release more higher-priced menu items.

Click here for the full story.

Source: Wall Street Journal

Comments (0) Leave a comment 

e-Mail (required)


characters left

644K Hybrid Wheel Loader

The 229 hp 644K Hybrid Wheel Loader from John Deere utilizes two sources of energy: diesel and electric. The machine’s ... Read More

View all Products in this segment

View All Buyers Guides

Feedback Form
Leads to Insight