Burger King Rib Demand Exceeds Expectations

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Burger King recently announced that the overwhelming popularity of their bone-in ribs has forced them to end the promotion as early as next week. The fast-food giant kicked off the popular promotional campaign in late May 2010 and sold its 10 millionth rib just a few weeks later. Fast-food customers are proving that they are willing to pay for a higher-priced item in an industry that thrives on value meals, which Burger King hopes to use as they release more higher-priced menu items.

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Source: Wall Street Journal

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