Greek yogurt a rising star in dairy circles

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Greek yogurt sales are going through the roof.

According to this story from National Public Radio, sales of Greek yogurt could reach $1.5 billion this year ― almost double last year’s sales.

And, now there’s evidence that Greek yogurt is stealing some of the thunder from other food categories in the grocery store.

"(Greek yogurt’s) growth is affecting deli-prepared meals, like soup and salad bars," Megan Margaff, chief analytics officer of the consumer research firm Spire, told the Newark (N.J.) Star-Ledger. "People running in to grab lunch in the middle of the day are increasingly buying Greek yogurt, because of its high protein content, to replace those items. And it’s affecting center-store items like soup and frozen meals too." Read more.

One of the leading Greek yogurt companies, Chobani, is a classic American success story, as this story from Dairy Herd Management outlines.

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Ed & Emma    
MA  |  May, 28, 2012 at 09:25 PM

We should move to New York, where we can sell our milk to Mr. Chobani. We've heard that his high flying yogurt sales have saved the struggling New York dairy farmer...

ny  |  May, 29, 2012 at 09:26 AM

Don't bother---the farmer isn't making the money -it's the processer that is making the money--handing the farmer the same ol' thing--what comes out of the rear end of the cow!!! Have to make a high quality product and get paid less for it and everything else we need is higher than all get out. No wonder farms are selling out


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