Are you prepared for the worst? Do you have a crisis management plan in place? Matt Joyce, communication specialist at the Wisconsin Milk Marketing Board, told audience members at World Dairy Expo this week that crisis situations and natural disasters are not planned, but you can be prepared for them.
There are three steps to navigating a crisis. First, prepare for the crisis before it strikes. Walk through possible scenarios (like a flood, tornado and so on). Assess your operation's strengths, weaknesses, opportunities and threats for each scenario. Then make an action plan. Just like a hotel has an evacuation map, your operation needs one too, notes Mike Opperman, public relations director at Charleston|Orwig. For example, have a plan for where the people and animals will go. "When you are in the middle of a crisis, you may not think very clearly," notes Opperman. Lastly, plan for the future and the steps you need to take once the crisis passes.