In today’s day and age, consumers are using social media to get their news and information.
From cousins to grandparents and everyone in between, people are employing some form of social media to communicate, says Jolene Griffin, manager industry communications with Dairy Management Inc.
Facebook and twitter are still among the most popular social media venues, but other forms of social media like Reddit and Dig are gaining in popularity.
But how do you use these different forms of social media to resonate with consumers? Griffin offered these five suggestions during a myDairy Webinar hosted by Dairy Management Inc. on Tuesday.
1. Identify your real-life communities. Identifying online communities is as simple as thinking about what your real life communities are, says Griffin. Real life communities may be sporting events, activities with kids, or hobbies like cooking and knitting. Online communities exist for just about any hobby or interest you might have.
Remember to think outside the box when identifying online communities. What are some organizations that you belong to that would be a natural fit to join online? Make a list of your non-work related interests and search for online components to these communities. “Your time spent online should be an extension of your connections and interests in real life,” says Griffin.
Sometimes people think they need to find dairy specific conversations to join. But it’s about sharing your dairy experiences with a broader community, she says. This can be as or more powerful than those dairy specific conversations.
2. Listen and observe. Once you’ve made a list of communities to join, listen and observe the conversations.
Monitor the activity. Maybe the local Boy Scout or Girl Scout troupe mentions in a Facebook post that they are looking for outdoor trip ideas. “You could invite the troupe to your farm as a possible trip or offer to present healthy eating tips,” shares Griffin.
In order to build trust and foster relationships you do have to spend some time monitoring and observing the conversation, it’s all part of building credibility.
3. Find an “in”. There might not be an immediate opportunity to share your message; you may have to monitor the online communities for a while. The longer you monitor and observe it will be easier to find an in.
Right now chocolate milk is a topic of interest. If you were part of the National PTA Facebook community, and actively monitoring posts you could share dairy experience when it’s appropriate. “Chocolate milk could be an in,” explains Griffin.